Skip to content

An end of an era for Apple

06/10/2011

I was not planning on blogging today. But the very sad news of the passing away of one of my true heroes moved me to write this. Steve Jobs was among many things a Marketing genius. Very few innovators if at all are associated with the products/brands they created so closely as Steve.

Fulfilling the words of Peter Drucker, Steve was both a Marketer and an Innovator. Having been ousted from his own company at the time John Sculley was at the helm, Steve came back to Apple when the company was on a watch list for bankruptcy. What he did for the Apple brand since taking back the reigns is a part of Marketing history. Upon his return Apple became the brand with one of the highest Brand Equity, Market Capitalization and Share Value. Steve kept things very simple for the consumer. Apple had a Brand Personality, an Identity, and delivered on its promise.

I am not sure if he had any enemies, but do know he had many millions of friends. May you RIP Steve, you made the world a better place.

Advertisements

From → Uncategorized

7 Comments
  1. Vaughan Rivett permalink

    Great blog. Good to see you online 🙂

  2. Thanks Vaughan. Good to hear from you.

  3. Barbara permalink

    Grahame, Thanks for sharing the link to your blog.
    I look forward to reading new updates.
    You should post a link on FB so that others could follow it too.

    Regards,
    ~ Barbara

  4. I actually contemplate the reasons why you called this specific post, “An end of an era
    for Apple Grahame Davidson”. Either way I actually admired the article!

    Regards,Ludie

    • Hi Ludie, Thanks for the comment. I was quite emotional the day Steve Jobs passed away. For me it was a big loss for Apple and the world. Hence, “an end of an era for Apple”. Obviously the legacy and the brand he created will live on.

  5. Hi Ludie, Thanks for the comment. I was quite emotional the day Steve Jobs passed away. For me it was a big loss for Apple and the world. Hence, “an end of an era for Apple”. Obviouosly the legacy and the brand he created will live on.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: