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Social Media Marketing

05/06/2012

Social Media and Enterprise wide Collaboration has changed the Marketing landscape for good. The advent of Web 2.0 and the explosion of Social Networking has given rise to new Brand Touch Points, Idea Incubators, Social Networking, and Crowd Sourcing. Here are some mind numbing facts:-

  •   40% of social media users access social media from their mobile phones
  • 53% of active social networkers follow a brand
  • 70% of active social networkers shop online
  • Every 4 in 5 active internet user visits social networks and blogs
  • Over twice as many people aged 55+ visit social networking sites on their mobile phone than last year
  • More women view video on social networks but men watch longer
  • When compared to average internet users, active adult social networkers are 75% likely to be heavy spenders on music, 45% more likely to go on a date, 47% more likely to spend more on clothing, shoes, and accessories
  • Among Nielsen’s 10 metered markets, Australians spend most amount of time visiting social networks and blogs.

Although Social networking is not a new Mantra anymore, it is indeed a potent and effective Marketing medium that should be embraced and implemented within the B2C and Enterprise Marketing space. Social networking offers significant benefits when adopted for internal and external Marketing.

*Source: Nielsen and NM Incite.

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3 Comments
  1. Thanks for the facts on Social Media Grahame, any ideas you can offer on enhancing my website?

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